Xinhua Headlines: Get your beer on, China's beer industry cashes in on international sports events-Xinhua

3分pk10-(中国)360百科

Xinhua Headlines: Get your beer on, China's beer industry cashes in on international sports events

Source: Xinhua

Editor: huaxia

2024-08-07 19:52:47

* After Euro 2024 and Copa America 2024, the Paris Olympics will drive beer consumption in China even further. 

* This summer, hundreds of millions of Chinese viewers are watching the world's biggest sporting event at night, with many of them grabbing a beer to cheer on their favorite athletes.

* Inaugurated in 1991, the Qingdao International Beer Festival has evolved to become one of the most famous in the world, with this year's event boasting over 2,200 beers, crafted both locally and from around the globe.

QINGDAO, Aug. 7 (Xinhua) -- At midnight, the Benediktiner Beer Garden in the eastern Chinese city of Qingdao is buzzing with activity, with dozens of cheerful customers clinking glasses and sipping beer while watching the Olympic Games Paris 2024.

This is now a typical scene in many of the beerhouses in this popular summer resort city, where a major beer festival coincides with the Paris Olympics.

After Euro 2024 and Copa America 2024, the Paris Olympics will drive beer consumption in China even further. This summer, hundreds of millions of Chinese viewers are watching the world's biggest sporting event at night, with many of them grabbing a beer to cheer on their favorite athletes.

Players compete in hand wrestling during the Qingdao beer festival in Qingdao, east China's Shandong Province, July 29, 2024. (Xinhua/Li Ziheng)

WHEN BEER FESTIVAL MEETS SPORT

"Watching the Olympics with friends while drinking in a cheerful atmosphere makes us feel very relaxed," said Qu Jianfei, a customer at the Benediktiner Beer Garden, which is located at the main venue of the beer festival in Qingdao.

"With the opening of the Paris Olympics, everyone is attracted to the games," said Sun Zhanchang, owner of the beerhouse and a sports fan himself.

"We have started promotional sales centered around the Olympics. Our customers here may not only drink original German beer, but also watch the games, play billiards and cheer together," Sun said.

This photo shows a view of the Qingdao beer festival in Qingdao, east China's Shandong Province, July 29, 2024. (Xinhua/Li Ziheng)

Inaugurated in 1991, the Qingdao International Beer Festival has evolved to become one of the most famous in the world, with this year's event boasting over 2,200 beers, crafted both locally and from around the globe. Qingdao is home to the Tsingtao Brewery, the base of a time-honored beer brand in China.

From July 19 to Aug. 11, the beer festival is also offering a variety of sporting events, such as street dance, basketball, children's roller hockey and even mobile e-sports, to attract tourists during the peak summer travel season.

One high-profile event was the three-day Teqball World Series Qingdao, held at the beer festival's main venue and featuring players from countries including France, Thailand, Poland, Romania, Hungary and Iraq.

French player Julien Grondin said the Chinese crowd was very enthusiastic and he enjoyed the atmosphere on his first visit to the Qingdao beer festival. He said he drank several glasses of beer as soon as the competition was over.

Players compete during the Teqball World Series Qingdao at the main venue of the Qingdao beer festival in Qingdao, east China's Shandong Province, July 19, 2024. (Xinhua/Li Ziheng)

Fang Jun, the Chinese organizer of the Teqball World Series Qingdao, said that hosting the event could get more people to learn about the new sport, which is a combination of soccer and table tennis, as well as help attract more Chinese and foreign athletes and tourists to taste Chinese beer and build stronger domestic beer brands.

BEER CONSUMPTION REBOUND

Many Chinese consider drinking beer an essential part of their summer lifestyle, especially in parts of the country where the heat is still extreme.

This summer, major international sports events, such as the Paris Olympics and the Euro 2024, have given a strong boost to beer festivals in a number of cities across the country, including Harbin, Shijiazhuang, Jinan and Chongqing.

Major sporting events have increased the number of visitors to pubs in Qingdao, according to Ma Weidi, manager of the flagship bar of the Tsingtao 1903 beerhouse chain in Qingdao.

A foreign customer drinks beer during the Qingdao beer festival in Qingdao, east China's Shandong Province, July 19, 2024. (Xinhua/Li Ziheng)

"Recently, we have been running promotions for sporting events," Ma said. "We open at 5 p.m. and often have over 200 customers within two hours. More customers have to queue at the gate and wait for tables to become available."

With scorching temperatures in many parts of China, coupled with the catalyst of the Olympics and numerous festivals, beer sales are expected to reverse a dip in the first half of this year, according to a research report from Huatai Securities.

Since Euro 2024, China's beer consumption has continued to rise as more people flock to bars and pubs to watch the games, while the demand for late-night snacks has also led to a significant increase in beer orders, it said.

Domestic and foreign beer firms have also sponsored various sports events to promote their products among young people, who are increasingly interested in beer.

More young people are becoming increasingly concerned about the environment and experience of beer consumption, which is fueling the growth of pubs and music bars. "At the bars, we can relax by watching games or listening to bands. The great atmosphere here makes drinking beer more enjoyable," said Lin Zhao, a frequent visitor to the bars in Qingdao. 

Comments

Comments (0)
Send

    Follow us on

    快3彩票购彩平台 大发彩票welcome 彩神 5分pk10 乐彩彩票 快三网站 大众购彩 一分11选5 极速快3 五分快乐十分 大发购彩中心 乐发lll 大发welcome 大发系列平台 东方彩票 五五世纪平台 凤凰快3 乐发IV彩票购彩中心 彩88 凤凰彩票官方网站 5分pk10 五五世纪 山西快3 55世纪购彩平台 乐发lx Welcome彩神 乐发3彩票APP 购彩中心 55世纪-购彩大厅 大发云app 星辰阁彩票购彩大厅 彩神v 大发彩票购彩平台 5分快3 快三彩票购彩平台 大發3分快3 快3平台 乐彩彩票 大发彩票快乐8 乐发IV welcome手机购彩 大众购彩 天天中平台 快盈IV500 幸运快三 买大小平台赚钱 1分快3 彩神彩票购彩平台 大发pk10 彩信平台 三分11选5 快3购彩中心 乐发ll下载app 彩神Welcome登录入口 乐发 采彡神争霸 快盈iv 神彩v8 55世纪官网 大发彩票www官方 凤凰彩票 10分快三 快三彩票官方网站 五分飞艇 乐发彩票官方网站 乐发Vll 大发快乐8官网 乐发app 大发彩票welcome 幸运5分彩 百姓快3 百度彩票 彩神网 大发彩票 3分快三 快3彩票 一分11选5 极速快3 五分快乐十分 大发购彩中心 乐发lll 大发welcome 大发系列平台 东方彩票 五五世纪平台 凤凰快3 乐发IV彩票购彩中心 彩88 凤凰彩票官方网站 5分pk10 55世纪 重庆快3 55世纪官方网站 乐发VI 彩神 乐发Ⅲ welcome大发彩票 大发购彩大厅welcome 百姓快三 名发app PK彩票 大发彩票购彩平台 5分快3 快三彩票购彩平台 大發3分快3 快3平台 乐彩彩票 大发彩票快乐8 乐发IV welcome手机购彩 五分快三 10元投资彩票赚钱平台 鼎发彩票 彩神iv争霸 网信快3 一分快3 凤凰彩票app下载 3分pk10 乐彩 湖南快3 快3购彩平台 乐发lv 彩神Welcome入口 乐发1 彩神8 百姓彩票welcome 一分三可空降可约app下载 彩神ix 彩票宝 大发彩票app下载 10分快3 快3彩神官方网站 四川快3 乐发彩票购彩平台 乐发彩票ll 大发快乐8官方网站 乐发app下载 welcome凤凰彩票 万乐彩 在线快3 百度彩票 彩神网 大发彩票 3分快三 快3彩票 一分11选5 极速快3 五分快乐十分 大发购彩中心 乐发lll 彩神welcome 乐发网投平台 网信彩票 优彩彩票 彩神8v 网信快三 乐乐彩 凤凰彩票购彩平台 10分pk10 55世纪 重庆快3 55世纪官方网站 乐发VI 彩神 乐发Ⅲ welcome大发彩票 大发购彩大厅welcome 百姓快三 名发app PK彩票 大发彩票购彩平台 5分快3 快三彩票购彩平台 大發3分快3 快3平台 分分快3 大发快乐8 乐发ll welcome购彩中心 五分快三 10元投资彩票赚钱平台 鼎发彩票 彩神iv争霸 网信快3 一分快3 凤凰彩票app下载 3分pk10 乐彩 湖南快3 55世纪购彩平台 乐发lx Welcome彩神 乐发3彩票APP 购彩中心 55世纪-购彩大厅 大发云app 星辰阁彩票购彩大厅 彩神v 大发彩票官方网站 五分快3 快3彩票购彩平台 三分PK10 乐发彩票 乐发国际 大发快乐8购彩平台 乐发III 手机购彩 一分快3平台 彩神v8 快三网站 天天彩票 快三平台 1分快三 彩神彩票官方网站 大发三分快3 极速快三 三分PC蛋蛋 彩神购彩中心 乐发lll下载 彩神welcome 乐发网投平台 网信彩票 优彩彩票 彩神8v 网信快三 乐乐彩 凤凰彩票购彩平台 10分pk10 快三彩票官方网站 五分飞艇 乐发彩票官方网站 乐发Vll 大发快乐8官网 乐发app 大发彩票welcome 幸运5分彩 百姓快3 vip彩票购彩大厅 直播快三 彩神彩票 3分快3 快三彩票 大發5分快3 极速快3购彩平台 分分快3 大发快乐8 乐发ll welcome购彩中心 五分快三 10元投资彩票赚钱平台 鼎发彩票 彩神iv争霸 网信快3 一分快3 凤凰彩票app下载 3分pk10 乐彩 湖南快3 快3购彩平台 乐发lv 彩神Welcome入口 乐发3彩票APP 购彩中心 55世纪-购彩大厅 大发云app 星辰阁彩票购彩大厅 彩神v 大发彩票购彩平台 5分快3 快三彩票购彩平台 大發3分快3 快3平台 乐彩彩票 大发彩票快乐8 乐发IV welcome手机购彩 大众购彩 天天中平台 快盈IV500 幸运快三 买大小平台赚钱 1分快3 彩神彩票购彩平台 大发pk10 彩信平台 三分11选5 快3购彩中心 乐发ll下载app 彩神Welcome登录入口 乐发 采彡神争霸 快盈iv 神彩v8 55世纪官网 大发彩票www官方 凤凰彩票 10分快三 快三彩票官方网站 五分飞艇 乐发彩票官方网站 乐发Vll 大发快乐8官网 乐发app 大发彩票welcome 幸运5分彩 百姓快3 百度彩票 彩神网 大发彩票 3分快三 快3彩票 一分11选5 极速快3 五分快乐十分 大发购彩中心 乐发lll 大发welcome 大发系列平台 东方彩票 五五世纪平台 凤凰快3 乐发IV彩票购彩中心 彩88 凤凰彩票官方网站 5分pk10 五五世纪 山西快3 55世纪购彩平台 乐发lx Welcome彩神 乐发3彩票APP 购彩中心 55世纪-购彩大厅 大发云app 星辰阁彩票购彩大厅 彩神v 大发彩票官方网站 五分快3 快3彩票购彩平台 三分PK10 乐发彩票 乐发国际 大发快乐8购彩平台 乐发III 手机购彩 一分快3平台 10元投资彩票赚钱平台 鼎发彩票 彩神iv争霸 网信快3 一分快3 凤凰彩票app下载 3分pk10 乐彩 湖南快3 快3购彩平台 乐发lv 彩神Welcome入口 乐发1 彩神8 百姓彩票welcome 一分三可空降可约app下载 彩神ix 彩票宝 大发彩票app下载 10分快3 快3彩神官方网站 四川快3 乐发彩票购彩平台 乐发彩票ll 大发快乐8官方网站 乐发app下载 welcome凤凰彩票 万乐彩 在线快3 百度彩票 彩神网 大发彩票 3分快三 快3彩票 一分11选5 极速快3 五分快乐十分 大发购彩中心 乐发lll 彩神welcome 乐发网投平台 网信彩票 优彩彩票 彩神8v 网信快三 乐乐彩 凤凰彩票购彩平台 10分pk10 55世纪 重庆快3 55世纪官方网站 乐发VI 彩神 乐发Ⅲ welcome大发彩票 大发购彩大厅welcome 百姓快三 名发app PK彩票 大发彩票购彩平台 5分快3 快三彩票购彩平台 大發3分快3 快3平台 乐彩彩票 大发彩票快乐8 乐发IV welcome手机购彩 大众购彩 天天中平台 快盈IV500 幸运快三 买大小平台赚钱 1分快3 彩神彩票购彩平台 大发pk10 彩信平台 三分11选5 快3购彩平台 乐发lv 彩神Welcome入口 乐发1 彩神8 百姓彩票welcome 一分三可空降可约app下载 星辰阁彩票购彩大厅 彩神v 大发彩票官方网站 五分快3 快3彩票购彩平台 三分PK10 乐发彩票 乐发国际 大发快乐8购彩平台 乐发III 手机购彩 一分快3平台 彩神v8 快三网站 天天彩票 快三平台 1分快三 彩神彩票官方网站 大发三分快3 极速快三 三分PC蛋蛋 彩神购彩中心 乐发lll下载 彩神welcome 乐发网投平台 网信彩票